Real Estate

Search Engine Optimization Copywriting Tips

August 18th, 2010 | by admin |

How does a writer produce good SEO copy? The reason why many people fail at creating effective SEO copy is because they don’t focus on the content and rather look at other factors. Good quality content is important for many reasons, but the most important aspect is you want your content to be read and acted upon. And at the same time, if you want to impress the search engines, then poor content will only backfire. If you provide the highest quality content, then some websites may want to link to you on their own. For example, if your site is about “martial arts” and you wrote about a new technique that is yet to be discovered by others, there is high chances that other bloggers/site owners in your niche will link to your content because it proves as a good resource. However, this is rare and cannot be counted on in any serious way. When you create content, do not repeat keywords excessively, and really you should just write in a normal way but using your keywords here and there. If there are any repetitive keywords in your content, use synonyms. You can use a keyword so many times that it can become too much for the search engines, and you could receive negative SEO points. However the situation changes with generous use of synonyms because obviously you’re not stuffing keywords, and then the search engines will think you’re great. Then you’re talking about LSI, or Latent Semantic Indexing, and then it’s all well and good with Google. Google will also assess your site in this way, and it’s based on how related all the words/content are to the overall theme of your site. Benefit bullet points lend a great deal to copy in several ways such as extra clarity of important points, space, organization, and they help ease the eye strain. Copywriters use the actual “bullets” that produce a list order to the text, and that will make your bullet points stand out loud and clear. Bullet points naturally are much easier to scan, and it’s a fact that online readers are notorious scanners. So with bullets your readers will be able to quickly understand your main benefit points. Is there any possible use for SEO in this story? Well, they won’t hurt you in terms of SEO, and it’s doubtful there’s any benefit at every traffic anarchy.